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MicroNatura – Brand Identity
MicroNatura needed a cohesive brand identity that reflected professionalism while engaging modern students. I created a complete brand guideline covering logo usage, typography, color palette, patterns, and tone of voice.
Clients:
MIcroNatura
Industry:
Education / Research & Training
Team:
Saurabh Kumar Oraon, Anmol Jaswal
Role:
Brand Identity Designer
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Challenge:
The organization lacked a consistent visual system, which limited its ability to build recognition and trust among students and academic institutions.
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Goal:
To establish a professional, modern, and student-friendly identity that communicates scientific credibility and supports future growth.
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Solution:
I designed a versatile logo system, a fresh green-focused palette, and clear application rules. Supporting patterns and typography were created to ensure a cohesive, scalable identity across print, digital, and merchandise.
