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TownDawn – Packaging Design
TownDawn needed packaging for their hero product: a square box containing six pouches of glitter-infused cotton candy blends. The design had to balance the brand’s luxurious aesthetic with necessary product details and regulatory information.
Clients:
TownDawn
Industry:
Food & Beverage / Lifestyle
Team:
Saurabh Kumar Oraon, Anmol Jaswal, Rahul Prakash
Role:
Packaging Designer, Visual Design, Layout
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Challenge:
Communicate a new and unfamiliar product concept (pearl-infused cocktail cotton candy)
Balance luxury + playfulness without looking gimmicky
Avoid overused glitter-heavy visual clichés
Create a strong party vibe with a premium feel
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Goal:
Design a visually striking packaging system
Reflect a glamorous, sensory-driven brand identity
Clearly communicate usage, purpose, and product value
Stand out on shelves within a competitive market
Maintain clarity across multiple variants
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Solution:
Designed a bold, high-contrast visual system
Combined refined typography with playful elements
Built a structured layout + clear information hierarchy
Developed a flexible system using colors & illustrations for each flavor
Used subtle sparkles and controlled glossy accents for a premium finish
Delivered a gift-worthy, engaging packaging experience
